Brand & Creative
Thought Leadership in Healthcare: Becoming an Expert Among Experts
Thought leadership – it’s a term that has gained a lot of traction in healthcare in recent years. But what does it…
Author
Onspire Health Marketing
Onspire Health Marketing helps healthcare practices find, convert, and keep more patients.
Practice Growth
How to Ensure Your Medical Website is Compliant with the Privacy Rights Act
In today’s digital age, online privacy is a hot button issue. Healthcare providers and medical institutions must take extra precautions when it…
Websites
5 Best OB-GYN Website Design Principles to Make Your Site Stand Out [+ 5 Examples]
Women seeking OB-GYN services from gynecologists and obstetricians are faced with the choice of deciding who they want to see. When looking…
Data & Insights
6 Steps to Creating a Marketing Budget for Medical Practices
Healthcare marketing budgets can vary widely depending on the size and speciality of the practice as well as the size of the…
Data & Insights
Leveraging the Right Data in Your Hospital Marketing Strategy
Jordan Kloewer, our senior health data analyst, recently led a discussion at the KC HEALTH Communicators’ fall 2022 conference. His presentation, “Data-Driven…
Trends & Insights
10 Online Medical Marketing Scams to Avoid
When you’re running a practice and caring for patients, building a purpose-driven marketing plan, creating high-quality content, and optimizing current campaigns is…
Trends & Insights
5 Pages Your Healthcare Website Absolutely Needs
Your healthcare website is one of the most important touch points in the patient experience. It is often the first place patients…
Trends & Insights
Dobies Health Marketing Expands Creative, Client Services Teams
KANSAS CITY, Mo. — Dobies Health Marketing, a strategy-first marketing, branding, and advertising firm for healthcare companies, has welcomed two new members…
Data & Insights
5 Tips for Driving New Patient Leads with a QR Code
QR codes have been around since the late 90s, but the technology seemed to be ahead of its time. It wasn’t until recently…
Trends & Insights
Dobies Health Marketing Celebrates 30 Years of Excellence
KANSAS CITY, Mo.— Years before the healthcare industry had HIPAA laws, telehealth, robotic surgery, AI-driven decision support, and mobile health apps, Dobies…
Data & Insights
How Medical Practices Can Benefit From Posting Their Pricing
In the hopes of making it easier for patients to price shop for non-urgent services, on January 1, 2021, CMS made it…
Websites
Website Design Showcase: Top 3 Pediatric Website Designs
A well-designed website is an important part of any successful pediatric practice. A good website should not only convey the practice’s “personality”,…
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