AI, SEO & AEO
Tech Tip of the Month – Naming Files Properly for Better Accessibility & Usability
There are several best practices you should follow when creating and naming assets for your website. Such assets may include documents, forms,…
Author
Onspire Health Marketing
Onspire Health Marketing helps healthcare practices find, convert, and keep more patients.
Brand & Creative
The Emerging Lifecare Model: A Platform Strategy for a Healthy Future
For organizations that operate within the U.S. healthcare system, change has become inevitable. Several major market forces are converging to change the…
Websites
Things to Consider When Developing a Multilingual Healthcare Website
Having a multilingual site can enhance your hospital or medical practice’s digital presence. More importantly, it lets your non-english speaking patients find,…
Brand & Creative
From Brand Challenger to Brand Leader
Three Strategies for Hospitals to Take the Lead Like any competitive environment, hospital markets include two key types of players: Brand Leaders…
Trends & Insights
Guide to Managing Multiple User Accounts in Practis Forms
Treat your Practis Forms user credentials like you would your toothbrush. Did you know that under HIPAA, each person in your practice…
Brand & Creative
Healthcare Marketing & the Sandwich Generation
How to Reach Consumers Who Make Healthcare Decisions for Many Like most wives and mothers, I have a say in all healthcare…
Trends & Insights
Dobies Health Marketing Names Chief Strategy Officer
KANSAS CITY, Mo. — Dobies Health Marketing has appointed Julie Amor, MHA, as the firm’s Chief Strategy Officer. In this new role,…
Brand & Creative
Color Psychology in Healthcare: Choosing the Right Colors to Represent Your Healthcare Brand
In marketing, as in life, first impressions matter. Research shows it only takes about 90 seconds for a customer to form an…
Brand & Creative
What is the Difference Between a Brand Promise and Mission Statement?
For some, distinguishing a company’s brand from its mission statement can be confusing. During brand sessions with clients, someone in the C-suite…
Trends & Insights
Tips on Choosing the Right Domain Name
The right domain name is mission critical So, it’s time to develop your new website or micro-site for your practice. Because your…
Brand & Creative
How should I set up email addresses for myself and the practice?
Here is our best case scenario for email address configurations. Please note that the email set-up for each client tends to differ…
Brand & Creative
Emotional Branding in Healthcare
As any successful healthcare marketer can attest, advertising alone does not build emotional connections with healthcare consumers. Patients need to personally experience…
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