Brand & Creative
Leveraging Patient Experience: From Meaningful Moments to Brand Ambassadors
In healthcare, few things are more powerful—or more personal—than a patient’s experience. Every interaction in a hospital, from scheduling an…
Brand & Creative
Thought Leadership in Healthcare: Becoming an Expert Among Experts
Thought leadership – it’s a term that has gained a lot of traction in healthcare in recent years. But what does it…
Brand & Creative
The Secret Behind Share of Voice
What does your voice say in 8 seconds? With brands vying for consumer attention, a clear strategy for share of voice in…
Brand & Creative
7 SEO Mistakes To Avoid in Audiology Marketing
If you’re an audiologist and interested in SEO to attract more patients, you need to know that most SEO firms are selling…
Brand & Creative
The Emerging Lifecare Model: A Platform Strategy for a Healthy Future
For organizations that operate within the U.S. healthcare system, change has become inevitable. Several major market forces are converging to change the…
Brand & Creative
From Brand Challenger to Brand Leader
Three Strategies for Hospitals to Take the Lead Like any competitive environment, hospital markets include two key types of players: Brand Leaders…
Brand & Creative
Healthcare Marketing & the Sandwich Generation
How to Reach Consumers Who Make Healthcare Decisions for Many Like most wives and mothers, I have a say in all healthcare…
Brand & Creative
Color Psychology in Healthcare: Choosing the Right Colors to Represent Your Healthcare Brand
In marketing, as in life, first impressions matter. Research shows it only takes about 90 seconds for a customer to form an…
Brand & Creative
What is the Difference Between a Brand Promise and Mission Statement?
For some, distinguishing a company’s brand from its mission statement can be confusing. During brand sessions with clients, someone in the C-suite…
Brand & Creative
How should I set up email addresses for myself and the practice?
Here is our best case scenario for email address configurations. Please note that the email set-up for each client tends to differ…
Brand & Creative
Emotional Branding in Healthcare
As any successful healthcare marketer can attest, advertising alone does not build emotional connections with healthcare consumers. Patients need to personally experience…
Brand & Creative
Brand Promises in Healthcare: How to Deliver through Patient Touch Points
Healthcare consumers are more empowered than ever to choose according to their perceptions, and they know it. As health plans get more…
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