Data & Insights
Your Guide to Healthcare SWOT Analysis With Examples
Maximize Your Healthcare Marketing Strategies With This Deep-Dive Self-Exam Companies commonly use a twice-yearly SWOT analysis to help crystalize their current and…
Data & Insights
Three Ways to Strengthen Rural Health by Improving Health Literacy
October is National Health Literacy Month – an important reminder to reflect on our roles in helping every patient and consumer understand…
Data & Insights
Urology Website Design | The Ultimate Guide
Your website is often the first point of contact for potential patients, giving them a glimpse into the level of care and…
Data & Insights
6 Steps to Creating a Marketing Budget for Medical Practices
Healthcare marketing budgets can vary widely depending on the size and speciality of the practice as well as the size of the…
Data & Insights
Leveraging the Right Data in Your Hospital Marketing Strategy
Jordan Kloewer, our senior health data analyst, recently led a discussion at the KC HEALTH Communicators’ fall 2022 conference. His presentation, “Data-Driven…
Data & Insights
5 Tips for Driving New Patient Leads with a QR Code
QR codes have been around since the late 90s, but the technology seemed to be ahead of its time. It wasn’t until recently…
Data & Insights
How Medical Practices Can Benefit From Posting Their Pricing
In the hopes of making it easier for patients to price shop for non-urgent services, on January 1, 2021, CMS made it…
Data & Insights
Four Must Haves For Your Online Provider Directory
In the past when selecting a new doctor, patients would primarily rely on referrals from their primary care physician or from friends…
Data & Insights
5 Healthcare Marketing Trends for 2020
It’s the year 2020 and everything is rapidly evolving right in front of our eyes. Cars are smarter than some humans, our…
Data & Insights
The “3 Ds” of Strategy-First Marketing
Strategy-first – it’s the bedrock of our brand promise in healthcare marketing, branding and advertising. Why? Because when it comes to growth…
Data & Insights
Healthcare Digital Marketing Stats YOU Should Know
With the age of convenience upon us, people are readily using the internet as their first trusted source for health-related information. In…
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